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DESIGN FOR PRINT & ADVERTISING

THIS IS WHERE BUSINESS & IMAGINATION MEET

Design for all aspects of a visual identity: Logo design, advertising, signage, brochures, annual reports, book design, branded interiors or vehicle graphics – the list is endless…

These design solutions are original, highly creative, refined, sometimes unexpected and often quirky. 

Over 30 years experience designing for agencies, leading companies, organisations and all tiers of Government in the UK and Australia.

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THE COMPLETE BRAND EXPERIENCE…

Over the past 30 years I have worked in nearly every sector of graphic and brand design…

BIG PROJECTS

small projects

ABOVE THE LINE

BELOW THE LINE

National signage rollouts, design and management, corporate identity, digital media, FMCG, wines and beers, books, brochures, specialist in annual reports and it goes on.

In fact, there probably is not an area that I have worked in. My favourite is without doubt logo design, or anything that involves drawing.

However, I also fell into the world of corporate communication back in the early days, so corporate identity, corporate brochures and annual reports seemed to be the type of work that I did a lot of and became quite accomplished. 

I have written many corporate identity manuals over the years. Some have been for national organisations, such as Mission Australia and Genesis Care. Locally, I designed the corporate identity for Gosford City Council and wrote the manual to implement its roll out and ongoing communication needs.

I have also been involved in some large, national signage programs, in particular for Mission Australia whereby I implemented signage programs across Australia.

Oh, and I also wrote, illustrated and published a children's book!

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DESIGN FOR ALL ASPECTS OF A VISUAL IDENTITY

DESIGN FOR ALL ASPECTS OF A VISUAL IDENTITY

 

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ON MOBILE CLICK TWICE SLOWLY

BCE Targets Website
BCE Targets Website

Brochure Website featuring all products, with product pages and shopping site

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Mission Australia
Mission Australia

'M Campaign' National advertising campaign

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Getaway Motorhomes
Getaway Motorhomes

Brand design

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NSW Dept of Premier and Cabinet
NSW Dept of Premier and Cabinet

State Government commissioned brochure on Central Coast regional development

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Precision Fire Protection Services
Precision Fire Protection Services

Brand identity

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Coastal Archery Website
Coastal Archery Website

Promotional Website featuring events booking and shopping site and original photography

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Rivenlee Luxury Horsefloats
Rivenlee Luxury Horsefloats

Vehicle graphics

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Gosford City Council
Gosford City Council

Coastal Open Space Community Engagement Project

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Coast Archers logo
Coast Archers logo

New logo designed for Erina Archery Club's tournament team.

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Mission Australia
Mission Australia

Head Office Graphic interior project

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Where Next Travel
Where Next Travel

The Traveller's Collection brand mark

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Gosford C
Gosford C

ASCA Conference display and marketing items

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Unified Fire Protection
Unified Fire Protection

Brand design

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Pacific Link Annual Report 2014
Pacific Link Annual Report 2014

Annual Report 2014

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Private Wealth Management UK
Private Wealth Management UK

Brand design and associated marketing items for UK based Financial Planning Firm

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Private Wealth Management (UK)
Private Wealth Management (UK)

Promotional Brochure

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Gosford City Council
Gosford City Council

War Memorial located at the Peninsula Leisure Centre

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Rivenlee Luxury Horsefloats
Rivenlee Luxury Horsefloats

Logo Design

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Where Next Travel Group
Where Next Travel Group

Business naming Brand identity Trademarking

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Action Fleet
Action Fleet

Logo design

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Precision Fire Protection Services
Precision Fire Protection Services

Website design

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Prescription Safety Glasses
Prescription Safety Glasses

Product catalogue design & photography and retouching

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Coast Archers Logo
Coast Archers Logo

Logo for indoor archery range in Gosford

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Getaway Motorhomes
Getaway Motorhomes

Product Brochures

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Anderson & Comino
Anderson & Comino

Logo design for mediation and counselling services. Logo depicts a subtle comforting arm, support and a happy outcome

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SureSearch Vehicle Graphics
SureSearch Vehicle Graphics

This was the first of a large fleet of vehicles to be branded under the SureSeach brand identity that I created.

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Balloon Tech
Balloon Tech

Logo design for small smart phone child focussed app developer

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Where Next Travel
Where Next Travel

Luxury travel brochure

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HealthLands
HealthLands

Design for shop interior

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Parramatta City Council
Parramatta City Council

Eat Street awareness campaign

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A MULTITUDE OF SERVICES

Designer

Illustrator

Brand Manager

Marketing Consultant

Author…

Design & artwork

  • Logo design

  • Brand and corporate identity

  • Consumer packaging

  • Newsletters

  • Book design and E-book design

  • Posters, Point of Sale

  • Design for electronic media and websites

  • Form design

  • Illustration

  • Photography and art direction

  • Photoshop retouching

  • High quality artwork and preparation for print and production

 

Management & consultancy

  • Brand guidelines manuals

  • Brand management & consultancy

  • Signage guidelines

  • Project management

  • Production management

  • Marketing

  • Business naming

  • Trademark assistance

Other commisions

  • Signage programs and guidelines

  • Trade show and graphic displays

  • Reception designs

  • Shop fascias

  • Business plan design

  • Corporate board reports

  • Government tenders and submissions

  • Bespoke projects

  • Artists impressions and concept art

  • Copywriting

 

I am available for a variety of assignments, roles and contracts.

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EXPERIENCE IN MANY SECTORS

 

Over the past 30 years I have worked in nearly every sector of graphic and brand design…

Sector experience

  • Banking, finance, fund management, stock exchange and insurance;

  • Non-Government Organisations, Not-For-Profit, charities, community services, community housing;

  • Local, State and Federal Government Agencies (across a spectrum of services);

  • Leisure, lifestyle, arts, culture and recreation;

  • Legal services, law firms and accountancy firms (including the largest global firms);

  • Travel and airlines;

  • Manufacturing;

  • Sports;

  • Entertainment, Clubs and Circus;

  • Mining, construction, electricity and gas;

  • TV, Radio and telecommunications;

  • Healthcare;

  • Food and beverage. 

 

I am always on the look out for new opportunities, contracts and projects and open to offers of engagement including retainers and in-house positions.

Summary

As a highly experienced designer of 30 years I have been lucky to have worked in a vast array of sectors and have an extensive skill base that extends further than graphic design.

 

I have worked in leading communications and design companies and also in the fields of public relations, marketing and brand naming. My skill base allows for a variety of work environments and not limited to a particular sector. 

 

I have been involved in topline projects and blue chip clients while working in London and Sydney as well as running my own design practice, Creative iD from  2002 to 2018. From there up until COVID-19, I worked as a designer at the KDR Group in Erina, NSW where we embarked on a wide variety of jobs right across the spectrum and sizes, from print, digital and signage.