THIS IS WHERE BUSINESS & IMAGINATION MEET
Design for all aspects of a visual identity: Logo design, advertising, signage, brochures, annual reports, book design, branded interiors or vehicle graphics – the list is endless…
These design solutions are original, highly creative, refined, sometimes unexpected and often quirky.
Over 30 years experience designing for agencies, leading companies, organisations and all tiers of Government in the UK and Australia.

THE COMPLETE BRAND EXPERIENCE…
Over the past 30 years I have worked in nearly every sector of graphic and brand design…
BIG PROJECTS
small projects
ABOVE THE LINE
BELOW THE LINE
National signage rollouts, design and management, corporate identity, digital media, FMCG, wines and beers, books, brochures, specialist in annual reports and it goes on.
In fact, there probably is not an area that I have worked in. My favourite is without doubt logo design, or anything that involves drawing.
However, I also fell into the world of corporate communication back in the early days, so corporate identity, corporate brochures and annual reports seemed to be the type of work that I did a lot of and became quite accomplished.
I have written many corporate identity manuals over the years. Some have been for national organisations, such as Mission Australia and Genesis Care. Locally, I designed the corporate identity for Gosford City Council and wrote the manual to implement its roll out and ongoing communication needs.
I have also been involved in some large, national signage programs, in particular for Mission Australia whereby I implemented signage programs across Australia.
Oh, and I also wrote, illustrated and published a children's book!
DESIGN FOR ALL ASPECTS OF A VISUAL IDENTITY
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A MULTITUDE OF SERVICES
Designer
Illustrator
Brand Manager
Marketing Consultant
Author…
Design & artwork
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Logo design
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Brand and corporate identity
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Consumer packaging
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Newsletters
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Book design and E-book design
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Posters, Point of Sale
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Design for electronic media and websites
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Form design
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Illustration
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Photography and art direction
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Photoshop retouching
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High quality artwork and preparation for print and production
Management & consultancy
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Brand guidelines manuals
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Brand management & consultancy
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Signage guidelines
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Project management
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Production management
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Marketing
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Business naming
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Trademark assistance
Other commisions
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Signage programs and guidelines
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Trade show and graphic displays
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Reception designs
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Shop fascias
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Business plan design
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Corporate board reports
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Government tenders and submissions
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Bespoke projects
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Artists impressions and concept art
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Copywriting
I am available for a variety of assignments, roles and contracts.
EXPERIENCE IN MANY SECTORS
Over the past 30 years I have worked in nearly every sector of graphic and brand design…
Sector experience
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Banking, finance, fund management, stock exchange and insurance;
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Non-Government Organisations, Not-For-Profit, charities, community services, community housing;
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Local, State and Federal Government Agencies (across a spectrum of services);
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Leisure, lifestyle, arts, culture and recreation;
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Legal services, law firms and accountancy firms (including the largest global firms);
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Travel and airlines;
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Manufacturing;
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Sports;
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Entertainment, Clubs and Circus;
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Mining, construction, electricity and gas;
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TV, Radio and telecommunications;
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Healthcare;
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Food and beverage.
Summary
As a highly experienced designer of 30 years I have been lucky to have worked in a vast array of sectors and have an extensive skill base that extends further than graphic design.
I have worked in leading communications and design companies and also in the fields of public relations, marketing and brand naming. My skill base allows for a variety of work environments and not limited to a particular sector.
I have been involved in topline projects and blue chip clients while working in London and Sydney as well as running my own design practice, Creative iD from 2002 to 2018. From there up until COVID-19, I worked as a designer at the KDR Group in Erina, NSW where we embarked on a wide variety of jobs right across the spectrum and sizes, from print, digital and signage.
I am always on the look out for new opportunities, contracts and projects and open to offers of engagement including retainers and in-house positions.