Summary

I am a highly experienced designer of 25 years and have an extensive skill base that extends further than graphic design. I have worked in leading communications and design companies and also in the fields of public relations, marketing and brand naming. My skill base allows for a variety of work environments and not limited to a particular sector. 

 

I have been involved in topline projects and blue chip clients while working in London and Sydney as well as running my own design practice, Creative iD since 2002.  

 

I am always on the look out for new opportunities, contracts and projects and open to offers of engagement including retainers and in-house positions.

 

Please feel free to contact me regarding my services. barry@creativeid.com.au or 0412 766 850.

Please click here to download my CV.

 

Sector experience
  • Banking, finance, fund management, stock exchange and insurance.

  • Non-Government Organisations, Not-For-Profit, charities, community services, community housing.

  • Local, State and Federal Government Agencies (across a spectrum of services).

  • Leisure, lifestyle, arts, culture and recreation.

  • Legal services, law firms and accountancy firms (including the largest global firms).

  • Travel and airlines.

  • Manufacturing.

  • Mining, construction, electricity and gas.

  • TV and telecommunications.

  • Healthcare

  • Food and beverage. 

 

Qualifications
  • BA (Hons) in Visual Communication Design (2:1) 1990 –1993 Ravensbourne College of Design and Communication, England

  • BTEC National Diploma in Graphic Design (Distinction) 1988 – 1990 Reigate School of Art and Design, England

 

Design and Creative Skills
  • Well versed in using Apple Mac, and Adobe CS applications.

  • Running projects from cost estimate, through concept, client presentations, project management,

  • production management through to project completion and billing.

  • Illustration and photography.

  • Brand management and consultancy.

  • Specialising in logo design, corporate identity, print (in particular high quality brochures and annual reports).

  • Writing and development of corporate identity manuals.

  • Graphic interiors, tradeshows, signage design projects.

  • Food and beverage packaging experience.

  • Photo retouching and artwork realisation

  • Print and production management

  • Advanced typography skills

  • Specialist in annual report financial statements

 

Other Skills
  • Experience in all aspects of running a business.

  • Project management and account handling. Working to timelines and planning.

  • Production management 

  • Budget management

  • Client relationship

  • Marketing strategies

  • Copywriting

  • Research

  • Excellent communication skills

  • Problem solving

  • Administration and very methodical

  • Experience as a committee/board member for non-profit organisations

  • Experience working in a public relations and investment relations consultancy.

  • Computer savvy in particular with Apple products

  • Basic fire fighting skills, Deputy Team Leader of Fire and Rescue NSW Community Fire Unit MHP 257

  • Senior First Aid skills (no current certificate)

  • Practical. Craft skills, landscaping, minor building and property maintenance.

  • 10 Year driving licence. No demerit points. 

 

Work History

Creative iD: Owner and Creative Director, 

(2002 – Current), Umina Beach, NSW

Historically, the majority of Creative iD’s clients, have turnovers exceeding $1,000,000. Over the years, Creative iD has serviced some of the largest organisations on the Central Coast (including Gosford City Council). For 11 years I also retained Mission Australia (one of Australia’s largest community services organisations), in the capacity of their preferred designer.

 

University of Newcastle,

(2008), Newcastle, NSW

Part time tutor, while still running Creative iD

 

Central Coast Small Business Networking Group

(2008 – 2015) Founding member and Secretary

The CCSBNG fast became to be the largest non-profit business networking group in the Central Coast Region of NSW

 

LKS | Landor Associates: Senior Designer

(1998 – 2002), North Sydney, NSW, Australia

Some projects included: Mission Australia corporate identity, Mission Australia ‘M’ advertising campaign Lindemans ‘Jackie Chan’ Reserve wine, ASX Annual Report, Smiths Crisps and Pat Rafter Lays Crisps packaging, Faulding Pharmaceutical Brand Max, Logicol spreads. Hill Wine Group corporate identity.

 

McBrides and Grandfield: Senior Designer

(1998) Waterloo, London, England

Some projects included: Virgin Clothing and Cosmetics Annual Report, McCarthy Corporation Annual Report. Also part of the ‘pitch team’ to win projects.

 

Fishburn Hedges: Junior to Middleweight designer

(1993 – 1997)Trafalgar Square, London, England

Some projects included: British Gas Corporate Profile, BAT’s Threadneedle Asset Management corporate identity, NCH Action for Children Corporate identity, McAlpine Annual Report, Various projects for Lloyds of London.

 

The Perfect Design Company: Junior Designer 

(1988 – 199 Croydon, Surrey, England

Clients included: English Tourist Board and Deloittes, Coopers and Lybrand

 

Awards & achievements
  • Assisting Pacific Link Housing win two major awards and also funding from the NSW Government to refurbish a major housing estate in North Gosford through artists impressions.

  • Gold award for lasercut plaques in the National Signage Award, designed for Mission Australia.

  • Assisting Rivenlee Horsefloats receive sponsorship by Mercedes Trucks Division by creating a pitch with stainless steel etched covers.

  • Evolving five editions of the Mission Australia corporate identity guidelines and retaining them as a client for over 11 years.

  • Creating the ‘M’ campaign for Mission Australia which increased unprompted brand awareness by 70%.   

  • Pride of workmanship award Gosford Rotary Club 2007.

  • Awarded major project by Gosford City Council to develop guidelines for the corporate identity, using their existing logo across all media types.

  • Nominated to design the War Memorial at the Peninsula Leisure Centre in Woy Woy.

  • Winning the Virgin Clothing and Cosmetics Annual Report amongst some of the best design firms in London.

  • Design for print award for United Friendly Annual Report 1995.

  • Best ‘Corporate Christmas Card’ acknowledgement by London Financial Times 1994.

  • IPR Sword of Excellence award for United Friendly Corporate Identity 1996.

  • Design Effectiveness Award Osborne Clarke Lawyers 1997.

  • Calligraphy published in Book titled ‘Calligraphy’ by Miriam Stribley (1994).

 

Sector experience
  • Banking, finance, fund management, stock exchange and insurance;

  • Non-Government Organisations, Not-For-Profit, charities, community services, community housing;

  • Local, State and Federal Government Agencies (across a spectrum of services);

  • Leisure, lifestyle, arts, culture and recreation;

  • Legal services, law firms and accountancy firms (including the largest global firms);

  • Travel and airlines;

  • Manufacturing;

  • Mining, construction, electricity and gas;

  • TV and telecommunications;

  • Healthcare;

  • Food and beverage. 

 

Qualifications
  • BA (Hons) in Visual Communication Design (2:1) 1990 –1993 Ravensbourne College of Design and Communication, England

  • BTEC National Diploma in Graphic Design (Distinction) 1988 – 1990 Reigate School of Art and Design, England

 

Design and Creative Skills
  • Well versed in using Apple Mac, and Adobe CS applications.

  • Running projects from cost estimate, through concept, client presentations, project management,

  • production management through to project completion and billing.

  • Illustration and photography.

  • Brand management and consultancy.

  • Specialising in logo design, corporate identity, print (in particular high quality brochures and annual reports).

  • Writing and development of corporate identity manuals.

  • Graphic interiors, tradeshows, signage design projects.

  • Food and beverage packaging experience.

  • Photo retouching and artwork realisation

  • Print and production management

  • Advanced typography skills

  • Specialist in annual report financial statements

 

Other Skills
  • Experience in all aspects of running a business.

  • Project management and account handling. Working to timelines and planning.

  • Production management 

  • Budget management

  • Client relationship

  • Marketing strategies

  • Copywriting

  • Research

  • Excellent communication skills

  • Problem solving

  • Administration and very methodical

  • Experience as a committee/board member for non-profit organisations

  • Experience working in a public relations and investment relations consultancy.

  • Computer savvy in particular with Apple products

  • Basic fire fighting skills, Deputy Team Leader of Fire and Rescue NSW Community Fire Unit MHP 257

  • Senior First Aid skills (no current certificate)

  • Practical. Craft skills, landscaping, minor building and property maintenance.

  • 10 Year driving licence. No demerit points. 

 

Work History

Creative iD: Owner and Creative Director, 

(2002 – Current), Umina Beach, NSW

Historically, the majority of Creative iD’s clients, have turnovers exceeding $1,000,000. Over the years, Creative iD has serviced some of the largest organisations on the Central Coast (including Gosford City Council). For 11 years I also retained Mission Australia (one of Australia’s largest community services organisations), in the capacity of their preferred designer.

 

University of Newcastle,

(2008), Newcastle, NSW

Part time tutor, while still running Creative iD

 

Central Coast Small Business Networking Group

(2008 – 2015) Founding member and Secretary

The CCSBNG fast became to be the largest non-profit business networking group in the Central Coast Region of NSW

 

LKS | Landor Associates: Senior Designer

(1998 – 2002), North Sydney, NSW, Australia

Some projects included: Mission Australia corporate identity, Mission Australia ‘M’ advertising campaign Lindemans ‘Jackie Chan’ Reserve wine, ASX Annual Report, Smiths Crisps and Pat Rafter Lays Crisps packaging, Faulding Pharmaceutical Brand Max, Logicol spreads. Hill Wine Group corporate identity.

 

McBrides and Grandfield: Senior Designer

(1998) Waterloo, London, England

Some projects included: Virgin Clothing and Cosmetics Annual Report, McCarthy Corporation Annual Report. Also part of the ‘pitch team’ to win projects.

 

Fishburn Hedges: Junior to Middleweight designer

(1993 – 1997)Trafalgar Square, London, England

Some projects included: British Gas Corporate Profile, BAT’s Threadneedle Asset Management corporate identity, NCH Action for Children Corporate identity, McAlpine Annual Report, Various projects for Lloyds of London.

 

The Perfect Design Company: Junior Designer 

(1988 – 199 Croydon, Surrey, England

Clients included: English Tourist Board and Deloittes, Coopers and Lybrand

 

Awards & achievements
  • Assisting Pacific Link Housing win two major awards and also funding from the NSW Government to refurbish a major housing estate in North Gosford through artists impressions.

  • Gold award for lasercut plaques in the National Signage Award, designed for Mission Australia.

  • Assisting Rivenlee Horsefloats receive sponsorship by Mercedes Trucks Division by creating a pitch with stainless steel etched covers.

  • Evolving five editions of the Mission Australia corporate identity guidelines and retaining them as a client for over 11 years.

  • Creating the ‘M’ campaign for Mission Australia which increased unprompted brand awareness by 70%.   

  • Pride of workmanship award Gosford Rotary Club 2007.

  • Awarded major project by Gosford City Council to develop guidelines for the corporate identity, using their existing logo across all media types.

  • Nominated to design the War Memorial at the Peninsula Leisure Centre in Woy Woy.

  • Winning the Virgin Clothing and Cosmetics Annual Report amongst some of the best design firms in London.

  • Design for print award for United Friendly Annual Report 1995.

  • Best ‘Corporate Christmas Card’ acknowledgement by London Financial Times 1994.

  • IPR Sword of Excellence award for United Friendly Corporate Identity 1996.

  • Design Effectiveness Award Osborne Clarke Lawyers 1997.

  • Calligraphy published in Book titled ‘Calligraphy’ by Miriam Stribley (1994).

 

Barry Parker Brand & Graphic Design

Contact Barry on 0412 766 850 or email creativeid@me.com

NSW Central Coast, Sydney, Newcastle or remote, specialising in logo design, high quality brochures, design for print and annual reports.

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